Marketing Financial Services
Christine Ennew, Trevor Watkins and Mike Wright (Eds.)
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.
Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.
There is also a tutor resource pack to accompany the case studies in this textbook.
Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.
There is also a tutor resource pack to accompany the case studies in this textbook.
Категории:
Год:
1995
Издание:
2
Издательство:
Routledge
Язык:
english
Страницы:
411
ISBN 10:
0750622474
ISBN 13:
9780750622479
Файл:
PDF, 5.56 MB
IPFS:
,
english, 1995
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